I was Airtable’s first copywriter, integrating the discipline into the Brand Creative team and forming alliances with Product, Design, and other functions.
During my time there, Airtable pivoted to pursue enterprise clients like Amazon, Netflix, Walmart, and Intuit.
Airtable homepage experiment: option A, UI emphasis
Airtable homepage experiment, option B: human focused
A few tidbits from extensive Airtable voice and tone guide I co-authored
Landing page from brand campaign "This is how"
Promo video for Airtable Leaders Forum, their first-ever conference for enterprise customers
Airtable Leaders Forum agenda screens
Post-conference ad
Script editing - fitting available footage to narrative
Social for developer-facing feature launch
Social for dev-centric feature launch
Sales collateral