During my 4 years at Slack, it pivoted from product-led growth to Enterprise sales. It also went public and was acquired by Salesforce.
Demand gen ads
Swag box for new employees
Ad to support eBooks for eng audience
Customer case study demand gen ad
Partner webinar promo ad
Environmental for Frontiers, Slack's annual user conference
Self-serve resource wall for Frontiers
Frontiers web page hero
Frontiers website track descriptions, based on Mars rover names to go with the event's exploratory theme
Video and animation script: Slack for devs
Company swag for new parents
Events follow-up email
Video script and animation text: Slack for Customer Service
Old Slack enterprise page
Revamped Slack enteprise page
Revamped Slack enterprise page module
Interactive card for social
Customer appreciation card
Social promo for partner webinar
Interactive card for social
Collateral for Spec, annual engineering user conference
Promo card for Spec
Environmentals for Spec space
Long-form report based on survey data